Rational is a contemporary representative of the Grotesk genre inspired by drawings dating back to the early 20th century. It is a highly utilitarian family focusing on clarity and simplicity by approaching the design with a strong modernist fused attitude.
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Although Rational is based on traditional grotesques, it takes this time-honored recipe and enriches it with contemporary elements like a crossbar on upper and lowercase K, as well as subtle humanistic details on t or y.
A wide range of alternative glyphs enables creating unique versions of Rational including a double-storey lowercase g, single-storey lowercase a, alternative versions of 3 and 4 and many more.
The family supports all european and western languages and comes with 850+ glyphs per font.
Text vs Display
Rational Text works best in small font sizes because it features distinctive letter shapes like a double storey a or g. Rational Display creates a geometric uniformity by implementing more round shapes, resulting in a subtle friendly and open character.