Established in 1889, Bahlsen is one of the largest German food companies. To enhance their brand identity, design agency Mutabor commissioned a custom font complementing their typographic-driven solution. Italian-based Auge Design took the lead in crafting a fresh packaging concept.

The concept aimes to revive Bahlsen’s rich heritage by taking inspiration from vintage advertising posters that harken back to the brand’s early 20th-century origins. The result is an approachable and distincive design, perfectly bridging the old and the new Bahlsen.