Established in 1889, Bahlsen is one of the largest German food companies. To enhance their brand identity, design agency Mutabor commissioned a custom font complementing their typographic-driven solution.
The concept aimes to revive Bahlsen’s rich heritage by taking inspiration from vintage advertising posters that harken back to the brand’s early 20th-century origins. The result is an approachable and distincive design, perfectly bridging the old and the new Bahlsen.
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