S.RB

Seven.one is a media giant in the German-speaking market. They operate over 15 TV stations, distribute various digital offerings and they are involved in the production of film and TV content. For the relaunch of the visual brand identity I was commissioned by Mutabor to create a custom font based on one of my existing typefaces.

The starting point for the design was Novera Regular and Bold which were customized to feature angular terminals, circular punctuation and diacritics and a mix of unicase letters.

In order to visualize the brand’s diverse range of products and activities through the typeface, a randomizer was integrated to avoid similar letter shapes standing next to each other.