Helleniq Energy is one of the leading energy groups in South East Europe. For the rework of their brand identity, Hamburg based design agency Mutabor commissioned a custom font, complementing their vision of Helleniq’s new visual branding.
The new brand typeface embraces a humanistic approach, incorporating rounded corners to enhance its soft and approachable character. Drawing inspiration from the new picture mark, design elements like the “wave” have been seamlessly integrated into the design.
In addition to Helleniq’s native language Greek, the Cyrillic and Latin scripts were included in the system to encompass all relevant markets of the company.