The Signal Iduna Group is one of Germany’s leading providers of insurance and financial services. In collaboration with KNSK, the visual identity was carefully refined through the integration of two modified and expanded typefaces from the studio’s library—precisely adapted to align with the brand’s tone of voice and positioning.
The sans serif family underwent significant refinements, including revised terminal angles, the introduction of a geometric “a,” and the implementation of tabular numerals as the default. A key intervention was the redesign of the “g,” which notably reshaped the overall tone and character of the typeface.
The serif typeface acts as a complementary counterpart to the clean sans serif, adding warmth and distinction to the system. To further extend its range, two condensed weights and a monospaced style were developed, enhancing the functional scope of the sans serif family. In total, the Signal Iduna typeface system comprises 21 styles, providing the flexibility required for a wide spectrum of typographic applications.
