Four Music is a German record label. They focus on contemporary artists within Pop and Hip Hop. In 2020 I helped them to relaunch their visual brand identity including an updated logotype, new stationary and a custom font.
The all-caps compressed sans serif custom font is inspired by their roots in german Hip Hop.
In order to reflect the ligatures of the wordmark, the font comes with multiple built-in standard ligatures, supporting the distinct appearance.
To match the updated brand vision, the wordmark also got an update and is now much sharper and powerful.
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