Custom Typefaces
Typography is everywhere — on our phones, in transit, while cooking, or shopping. No medium leaves a stronger, more lasting impression. A custom typeface defines branding, making a brand unmistakable in a crowded world. Like handwriting or a tailored suit, it uniquely reflects your brand’s personality. We help you express that identity, ensuring you stand out. Explore our process and learn more about custom fonts or browse our latest work.
Typeface Modifications
Sometimes it’s the details that turn an existing typeface into something unique and distinctive. From round instead of square dots to complex character adjustments, typeface modifications are available for all fonts in our library. If you want to achieve a big impact with little effort, this is the way to go. Of course, the font can also be given its own name afterward. You can find a selection of projects with modified retail fonts in the custom fonts section.
Language Extension
All retail typefaces support common Western European languages by default. If you require Cyrillic or Greek language support, feel free to send a request. In addition to language extensions, we can also integrate custom characters, such as logos, icons, or other brand assets. Please email us to discuss the details.
Logo Refinement
The idea behind a logo determines its success or failure, and execution is equally crucial. Just like with fonts, it's the subtle details that transform a good logo into a great one. Whether building a wordmark from scratch or perfecting the details, we’ll help it shine as brightly as possible.
René Bieder (*1982) is the founder and award-winning type designer behind his eponymous studio. Before establishing his type design studio in 2012, he worked as an art director and graphic designer in small and large studios, serving both national and international clients. With over 20 years of experience in graphic design and typography, Bieder has gained extensive experience in every stage of type design, production and implementation. You can find his work all around the world. From the Nemo Science Museum in Amsterdam to the University of Florida.
Bieders expertise includes custom and retail fonts, language extensions, logo refinements, and type consultation. He has collaborated with national and international clients such as Bahlsen, Suse and Volkswagen to create impactful custom brand fonts. Working with design studios, in-house teams and brands directly, he seamlessly adapts to different creative and strategic needs. Bieder likes to keep things simple and work fast. He primarily works independently but collaborates with a network of specialists when needed.
Briefing & Process
Our process usually begins with a client briefing, ideally outlining type classification, styles, mood boards, layouts, imagery, personas, strategies, or brand essence—all essential for shaping the first draft. In close collaboration with you, we refine the core letterforms (A-Z, a-z) to align seamlessly with the brand. During the process, we create beta versions of the fonts so that you can test them thoroughly. Finally, we expand the character set as needed and deliver the finished font files for implementation.
Design & Branding
Our goal is to create a typeface that is uniquely yours. Unlike off-the-shelf fonts, your custom design embodies your brand’s personality, values and tone. It enhances recognition, ensures consistency across all platforms, and sets you apart in a crowded market. More than just typography, it becomes a powerful storytelling tool, reinforcing your message with every letter.
Implementation & Compatibility
Depending on your needs, we optimize for performance, ensuring smooth rendering across devices, operating systems, and screen resolutions. We can create variable fonts to reduce file size and improve loading speeds or fine-tune letterforms for legibility, accessibility, and multilingual support. Our goal is to guarantee a seamless user experience across all digital and physical applications.
Licensing & Usage Rights
We deliver our work as a hassle-free package, giving you full control over licensing and usage rights. Say goodbye to costly third-party licenses, unexpected restrictions, and scaling issues. Designed for both print and digital, your custom font is tailored to your needs, ensuring long-term cost efficiency and seamless consistency across all brand touchpoints.
hi@renebieder.com
Studio René Bieder
Eisenacher Str. 30
10781 Berlin