Strichpunkt is one of the leading design and branding agencies, creating identity systems for international clients across industries and sectors. With a focus on clarity, precision, and strategic thinking, the agency translates complex brand values into coherent visual languages.
As part of a radical redesign of their brand, Strichpunkt initiated the creation of a custom typeface. Studio René Bieder was brought on to translate their core values into a typographic system designed for clarity, consistency, and long-term use.
The design process began with an extra-wide style, intended for expressive headlines and defining the overall character of the typeface. Guided by Strichpunkt’s core values and inspired by the new brand mark, the challenge was to translate both conceptual and visual elements into a cohesive system. The result is shaped by a distinct interplay of rounded and angular forms, combining sharp, tapered joins and pointed intersections with more irregular terminals to balance precision with a subtle sense of warmth.
The numerals were designed to reflect the same defining characteristics as the letterforms, creating a consistent typographic system throughout the family. Tabular figures are the default across all styles, ensuring reliable alignment in information-rich applications. For improved readability and accessibility, the zero features a diagonal slash to distinguish it from the capital “O”.
The typeface supports the Latin Extended character set, complemented by a wide range of additional symbols and special characters. Diacritical marks, such as tittles and umlauts, as well as ascenders are designed to remain within the cap height, ensuring a compact and consistent overall appearance.
The typeface family comprises 18 styles across three widths, each with six weights. It ranges from wide, expressive cuts designed for headlines and short passages to more balanced proportions optimized for continuous reading and longer texts. Used consistently across all applications—from digital to print—it provides a flexible typographic system for the entire brand.
